Gmail Adds Offline Support

Image via CrunchBase

That's right. We knew it was coming eventually, and now, Google has released its offline email support for testing.

What does this mean?

Well, you can now use Gmail without an internet connection and it's all backed up by Google Gears, which is a program that you'll need to download in order to use the offline feature.

How does this work?

Basically, when you lose your internet connection, Gmail will automatically switch to offline mode and allow you to read, star and label your emails (plus pretty much anything else you can normally do when online), whilst using your mobile phone's harddrive to store the information. Once your internet connection has been re-established, any message you chose to send while offline will be sent to the recipient.

What's the opportunity for Telcos?

• This clearly shows that more people are reading their emails on mobile devices and therefore arises the need for any email communications from Telcos to be formatted to display legitimately on a mobile phone browser or message reader.
• As people stay connected to their mobile phones for longer, there is a higher propensity for advertisers to target customers at more effective times.

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