T-Mobile Using In-store Bluetooth Technology

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T-Mobile in the UK is currently trialling a new campaign using Bluetooth Technology to encourage more visitors into their high street stores. Graphics in the shop windows aim to prompt customers to activate the Bluetooth on their phone to receive a free gift from the Telco once in store.

What's the opportunity for Telcos?

• This technology is by no means 'brand new', however it seems seldom-used. I believe this form of advertising medium has only touched the surface here in Australia, providing a good opportunity for a Telco stay ahead of it's competitors.
  
• I think Telcos within Australia should be using this technology more often in store and at events - almost in hope that the brand becomes associated with this technology and service.
• This is a great way to attract new customers in store if they are not with the Telco already or (if the gift is valuable enough) it could create an envy-factor amongst friends who are not on the same network.
• This is a cool technology to get creative with: to push creative ideas that have not been executed before.

Brand Republic

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