SoHotRightNow!: March 2009

March 31, 2009

T-Mobile Using In-store Bluetooth Technology

T-Mobile in the UK is currently trialling a new campaign using Bluetooth Technology to encourage more visitors into their high street stores. Graphics in the shop windows aim to prompt customers to activate the Bluetooth on their phone to receive a free gift from the Telco once in store.

What's the opportunity for Telcos?

This technology is by no means 'brand new', however it seems seldom-used. I believe this form of advertising medium has only touched the surface here in Australia, providing a good opportunity for a Telco stay ahead of it's competitors.
I think Telcos within Australia should be using this technology more often in store and at events - almost in hope that the brand becomes associated with this technology and service.
This is a great way to attract new customers in store if they are not with the Telco already or (if the gift is valuable enough) it could create an envy-factor amongst friends who are not on the same network.
This is a cool technology to get creative with: to push creative ideas that have not been executed before.

Brand Republic

Amplify Aids Social Media Monetization with Semantic Technology

Issue 16 is about a semantics technology company called Amplify that provides Natural Language Processing (NLP) solutions for customers who want to understand and better target advertising to online content.

What's this all about?

Mark Redgrave, CEO of Amplify, believes there are two main problems with social media and advertising;

Brand safety
Monetizing social media

This is because the content in social media is unregulated, making brand advertiser's hesitant to advertise in such uncontrolled and unmonitored spaces. What Amplify does is intercept the content (i.e. every word on a page!), by reading it, understanding it, then analysing the meaning of it to provide insights to advertisers, which will help determine if the advertising space will be effective.

For example:
There's an article on SoHotRightNow! that is about Optus. But, what does it say about Optus? Is it good? Is it bad? With Amplify's semantic technology, it is possible to understand the meaning of the content and provide advertisers with advice on whether Optus or even a competitor should advertise in that space or not.

What is the opportunity for Telcos?

Greater insights into where online advertising should be positioned means more cost effective advertising dollars and greater click through rates.
Greater insights into how the market is responding to your brand and competitors. This may lead onto better advertising campaigns so that they respond to customer sentiments.

Trackback to Beet.TV

March 3, 2009

Tubemogul.com - Empowering Online Video

I have been using TubeMogul for a while now and it has proved a great free tool for distributing videos to multiple online video sites simultaneously. Here is a summary of what TubeMogul can offer.

What is TubeMogul?

TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites.

TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.

For sites that host their own video, TubeMogul offers tracking far beyond the traditional metric of video "views." TubeMogul InPlay, which can be set up in any Flash video player within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance -- all in real-time.

Features & Benefits

Features

	Stunning Charts - easily create charts that track videos and/or video publishers.
	Powerful Analysis Tools - create custom groups of videos, video publishers and online video sites, and receive analytics by group.
	Universal Upload - Upload your videos to all major video sharing sites in one shot!
	Aggregated Analytics - track online video analytics across online video sites including Google Video, MetaCafe, MySpace, Yahoo!, Revver, YouTube and more!
	Communication Tools - effortlessly email charts to the recipients of your choosing.
	Data Export - exports charts and other data to Excel.
	Ease of Use - enjoy TubeMogul's intuitive user interface and easy to understand charts.
	Advanced Features These powerful analytics tools are only accessible to paying users of our Premium Products. To learn more, check out our features section or fill out this form and a member of our sales team will contact you.

The benefits of using TubeMogul:

Save Time - uploading videos to each site in your distribution is no longer necessary - upload to TubeMogul and let the Universal Upload tool do the rest. Then you can login to understand your viewership across online video sites in one place.
Increased Reach - with your videos on more sites at no extra effort, your opportunity to gain viewers multiplies! Users of Universal Upload have witnessed up to 3x more views per video.
Improved Understanding of Viewer Base - better understand your customer base to create more targeted and relevant content or products and services.
Track Trends & Buzz - create groups of videos important to you or your industry and track spikes in viewership to identify trends and monitor the pulse of online video viewers.
Assess Marketing Efforts - assess the effectiveness of your marketing efforts by analyzing spikes and trends in viewership across any range of time.
Competitive Intelligence - see what's working for your counterparts and competition and compare and contrast viewership trends with your own.
Share the Intelligence - send and share data and charts with colleagues or friends.

As you can see, this service offers a lot of value that could be utilised by Telcos and their online campaigns that involve video content. If you're not yet convinced and want to learn more about what TubeMogul can do, take the tour. However, if you already publish video content, I would suggest you sign up to TubeMogul to increase your potential views.

SoHotRightNow!