Celebrity Doppleganger Week Becomes A Hit, Followed By Urban Dictionary Names

As posted on AllFacebook.com, celebrity Doppelganger’s were all the rage over the past week on Facebook. It was just as big as the Facebook Bra Colour campaign that happened back in early Jan. With a large number of Facebook users changing their profile photos to images of their celebrity look-a-likes, Facebook users appeared to start a new trend: weekly viral games. As such, users attempted to spark a new trend last week: Facebook Urban Dictionary week. While not everybody participated in the game, a large number of people flocked to the Urban Dictionary website to find out what their name meant.

What makes the Urban Dictionary viral campaign exceptionally interesting is that Urban Dictionary had nothing to do with it, yet they’re enjoying the love from the community and the spike in traffic. According to Urlesque.com who got in touch the founders of Urban Dictionary, the viral campaign came as a complete surprise to them.

“Many thanks to whoever started it! We've been working hard the past few days to make the site perform well, now that so many people are visiting. It will be interesting to see what happens next!”

Interesting to see how such a simple little idea can turn viral without even planning on it. Seeing that these ideas drive huge levels of traffic to websites/fan pages, I wonder at what extent does it have the strength to convert sales. Although I couldn't find the stats myself, it would be interesting to find out whether they had an increase in sales, sign-ups and fans.